Posts by Mary DeCarmo

Why are you asking me for that info...

It takes less than a minute to give us the basic info we need to process your order.  And I understand why I get a curious look from some customers, as if they are saying (or they actually DO say): “Why do you need that info when I just want to get a ticket?”   First off, if you use a credit card to purchase, our ticketing system uses a program called XCharge.  This program requires a billing address to be filled in to process, without it the card will not go through.   Here are a few scenarios in...

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Signs! Everywhere Signs!

I really try not to bombard our patrons with an immeasurable amount of signage in our lobbies and on our windows. With every new show, new signs seem to be needed. Still, I try and keep it simple and to the point. Pertinent information only. I wonder, what’s the magic trick to getting people to read them, however? I keep my signs clear and concise. Bold, easy to read font Straightforward message Sometimes a pop of color to grab attention And sometimes, perhaps a symbol or picture to get the message across even faster Most patrons seem to find these...

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